Use standard, industry-relevant, pre-built lifestyle and product affinity attributes. Also, easily create new custom social attributes that matter to your initiatives and marketing programs.
Always know the most important things about your customers in their social world. Learn about Social Customer Highlights, Customer Profiles, Customer Value, Brand & Competitor Engagement and Lifestyle & Product Affinities.
Select groups of customers based on a combination of social and traditional CRM criteria. These groups can be viewed in a set of data visualizations or tabular data view. Use this tool to brainstorm, design, plan, and execute CRM actions.
Download customer data enriched with new social attributes for use in your existing processes and systems. Extracts can be optimized for output to specific channels such as Twitter, Facebook, Email Service Providers, CRM and Loyalty Systems, E-Commerce. Integration can also be done with your Customer Master Data and/or Customer Data Warehouse.
Add new social attributes to the transactional, demographic, and behavioral attributes used in customer segmentation and scoring.
Know which customers have the most social influence and help them become advocates for your brand and your customer experience.
Use social insights about customers deliver the right messaging and engagement strategies across multiple touch-points.
Listen to your customers as they tell you who they are, what is important to them, what is of interest to them and what is on their minds.